08 — Inventory, Pricing & Promotion Optimization

Unified Pricing & Markdown Management

Protect your margin at every stage of the product lifecycle. We design and run regular pricing and markdown strategies that use AI, demand signals and inventory data to set, time and size price moves across all channels.

With VERITICO PRICE, everyday prices and end-of-life sell-outs stop being last-minute decisions and become a predictable source of profit.

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Your challenges

What's holding you back right now?

  • Base prices differ by channel and format with no clear, data-based logic behind them.
  • Markdowns happen too late and at panic-level discounts.
  • Clearance erodes margin instead of recovering value from slow or obsolete stock.
  • Expiry-sensitive items still end up written off or wasted.
  • Pricing and markdown decisions live in spreadsheets, not in a shared, auditable system.
  • There is no clear view of what price and markdown moves did to profitability.
When it matters

You'll benefit when you are…

  • Designing or refreshing price architecture across multiple banners, formats or countries
  • Planning end-of-season sell-out and clearance across stores and channels
  • Sitting on slow movers that block shelf space, capacity and working capital
  • Managing expiry-sensitive categories and wanting less waste, not lower availability
  • Running frequent promotions and needing consistent regular prices and post-promo sell-out
  • Delisting SKUs or reshaping assortments and needing clean, profitable exits
  • Moving from manual price changes to automated recommendations with human control
Outcomes

What we deliver

Margin protected

Early, targeted markdowns driven by demand and expiry risk cut write-offs before they happen.

Pricing and markdown planned together

Regular pricing, markdown timing and replenishment aligned for each SKU, channel and format.

Daily recommendations, planner control

AI proposals for prices and markdowns per SKU and location, with full override at any point.

Time back for your experts

Bulk price and markdown setup is automated, so specialists focus on strategy, negotiation and exceptions.

Better customer perception

Predictable, fair price and markdown patterns that support your value proposition and ESG story.

Auditable price governance

Every rule, constraint and override recorded in one system rather than scattered across spreadsheets.

Turn pricing and markdowns from a reactive cost into a deliberate profit lever.

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What makes us different

Augment Cloud experts at your service

  • AI-first but transparent — every recommendation can be explained to a category manager.
  • Deep retail, FMCG, e-commerce and manufacturing experience across Europe.
  • Pricing and markdown optimisation connected to demand forecasting, inventory and promotion planning.
  • A methodology that links price decisions to inventory, space, logistics and profitability.
  • Independent of specific retail systems and hardware vendors.
  • A long-term partnership mindset — we stay involved from concept to implementation.

AI and data at the core

We have been designing AI-powered supply chain solutions for more than 20 years. Our teams combine data science, operations research and hands-on retail experience to solve complex pricing and inventory problems — markdowns included.

VERITICO uses machine learning, neural networks and advanced optimisation to forecast demand, sense short-term shifts, evaluate promotional and lifecycle effects, and recommend the optimal pricing action. Price and markdown decisions follow observed behaviour rather than gut feeling.

VERITICO PRICE for unified pricing and markdowns

VERITICO PRICE is the purpose-built, configurable engine for price and markdown optimisation. It works alongside STOCK and PROMO so that prices and markdowns reflect inventory risk, promotional history and category strategy in a single place.

It supports complex, multi-criteria decisions, simulates alternative price and markdown curves, and feeds recommendations into your existing workflows and systems. You keep control of the rules and constraints; the AI does the heavy lifting.

Explore the VERITICO platform →
Case studies

Margin defended, waste reduced

Optimising promotion mix for Kofola

VERITICO PROMO unified data across departments and improved promotion forecasting to 76%.

76% promo accuracy · −14% expired stock Show full case study →

Smarter promotion mix, leaner handouts

VERITICO PROMO cut the promo handout by 25% with the same sales and lifted promotional profitability.

−25% brochure · +1pp promo margin · +3% profit on promoted items Show full case study →

Automated stock and promotion planning for Jednota Mikulov

Replaced manual order management with VERITICO Stock and Price — fuller shelves and better-planned promotions.

96% → 98% availability · −90% order time Show full case study →

Better availability and fresher stock at scale

Since 2017, a unified platform automating inventory and ordering across 300+ stores — one source of truth, fuller shelves, fairer prices.

Platform live across 300+ stores Show full case study →

Inventory optimization for SIKO

On-shelf availability raised to 98.5% while cutting inventory by CZK 40 million and freeing warehouse capacity.

98.5% availability · −CZK 40M inventory Show full case study →
All case studies →

Turn markdowns into a strategic advantage

If pricing and markdowns are still driven by last-minute calls and manual spreadsheets, let us show you how AI-supported optimisation — connected to inventory and promotion planning — protects margin, cuts waste and frees your team to focus on growth.

Talk to an expert → Discover VERITICO