08 — Inventory, Pricing & Promotion Optimization

Assortment Strategy & Rationalization

The right products, in the right place, at the right time. We help you streamline bloated ranges, concentrate on the SKUs that earn their space, and align assortment with real demand, shelf capacity and strategy.

You get a clear, data-led view of what to keep, grow or delist — and exactly what each decision does to turnover, margin and operations before you commit to it.

Talk to an expert → See the results
Your challenges

What's holding you back right now?

  • The assortment keeps growing, margins keep eroding, and nobody owns the full picture.
  • Dead stock ties up cash and shelf space that should be funding growth.
  • You cannot say with confidence which SKUs create profit and which quietly destroy it.
  • Category ranges differ by channel or store with no clear logic behind the differences.
  • Delisting feels risky because the impact has never been quantified.
  • Long-tail SKUs are consuming shelf space and warehouse capacity you need elsewhere.
When it matters

You'll benefit when you are…

  • Trimming assortment without losing sales or customer choice
  • Redesigning category strategy across formats, regions or channels
  • Integrating an acquisition and needing to harmonise overlapping portfolios
  • Under pressure to grow margin without raising shelf prices
  • Preparing a change in private label or supplier line-up
  • Entering a new market and needing a right-sized, competitive range
  • Preparing for automation, space redesign or planogram changes that demand a leaner range
Outcomes

What we deliver

A segmented, role-based portfolio

SKUs grouped by role, lifecycle and performance, so decisions follow clear rules instead of gut feel.

A simpler, leaner range

Unprofitable and overlapping SKUs come out while availability on the items that matter is protected.

Scenario-tested decisions

Simulate adding or delisting SKUs and see the effect on sales, margin, stock and operations before acting.

Assortment aligned to space

Ranges that reflect real shelf and storage capacity rather than an idealised planogram.

Higher stock productivity

Inventory turns faster, less capital sits in slow movers, and write-offs fall.

Transparent governance

Assortment rules by channel, format and region that everyone can follow and audit.

Turn your assortment from a growing liability into a focused profit driver.

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What makes us different

Augment Cloud experts at your service

  • Consulting and software under one roof: strategy, analytics and the tooling to run it.
  • Deep retail, FMCG, e-commerce and manufacturing experience across Europe — not generic benchmarks.
  • A methodology that links assortment decisions to inventory, space, logistics and profitability.
  • We quantify the impact before anything changes, using scenarios and agreed KPIs.
  • Vendor-independent view on systems, focused on your economics rather than licences.
  • A long-term partnership, not a one-off workshop — we stay from concept to implementation.

How we use AI in assortment and portfolio work

AI is a tool for specific problems, not a label. We apply AI and advanced mathematics where they genuinely add value — understanding demand patterns, price elasticity and the real role each SKU plays in the portfolio. Elsewhere we use established analytical and optimisation methods, because they are more robust and easier for your teams to explain.

We have been building AI-driven supply chain solutions for more than 20 years. The VERITICO platform is trusted by 80+ companies, reinvests heavily into R&D, and has been ranked by Gartner among the leading solutions on the global market. Every algorithm we use in assortment work is grounded in real operational data and measurable financial impact.

How VERITICO RANGE supports this solution

VERITICO RANGE builds on our AI-driven platform to support assortment strategy and rationalisation. It aggregates demand, margin and stock data across channels, segments the portfolio, and helps you define assortment rules by store type, region and format.

RANGE lets you simulate scenarios, compare keep / rationalise / delist options, and see the impact on sales, availability, inventory and logistics before you commit. It connects to the STOCK and PROMO modules so that assortment, inventory and promotions work together instead of in silos.

That means you get more than a consultant recommending changes — you get a production-ready tool that embeds those rules into daily decision-making.

Explore the VERITICO platform →
Case studies

Leaner ranges, stronger margins

Inventory optimisation for Traficon's retail network

Centralised inventory across a nationwide network — availability of top sellers up, dead stock significantly reduced.

Top sellers availability up · Dead stock down Show full case study →

Inventory optimization for CZC.cz

A leading Czech electronics e-shop used VERITICO Stock to manage 40,000 SKUs — availability up and profit up.

+10% availability · up to +8% profit (key categories) Show full case study →

Assortment & replenishment optimisation for Pompo

Better forecasting, seasonal planning and automated replenishment lifted availability and sped up stock turnover.

+3% availability · Faster turnover Show full case study →

Inventory optimization for SIKO

On-shelf availability raised to 98.5% while cutting inventory by CZK 40 million and freeing warehouse capacity.

98.5% availability · −CZK 40M inventory Show full case study →

Centralised inventory for Izomat

VERITICO Stock enabled centralised, data-driven replenishment across 90,000+ SKUs — service levels up across the network.

90k+ SKUs centralised · service levels up Show full case study →
All case studies →

Make your assortment work harder

If your range is growing faster than your profit, it is time to look at assortment strategy properly. We can help you focus on the SKUs that matter, clear the long tail, and link range decisions to inventory, space and promotion performance.

Talk to an expert → Discover VERITICO