08 — Inventory, Pricing & Promotion Optimization

Promotion Planning & Effectiveness

Promotions should grow profit, not just volume. We combine promotion consulting with VERITICO PROMO — a configurable platform for planning, executing and evaluating campaigns across every channel.

With up to half of retail sales coming from promotions and only around a third of them ending in profit, guesswork is expensive. This gives you control instead.

Talk to an expert → See the results
Your challenges

What's holding you back right now?

  • Half your promotions barely break even — or you simply cannot prove whether they do.
  • Leaflets are packed with offers that move volume but generate no real profit.
  • Cannibalisation, halo and post-promo dip never show up in your reporting.
  • Planning across sales, marketing and supply chain takes weeks of manual coordination.
  • Nobody fully trusts the numbers, so decisions come down to intuition and negotiating power.
  • Campaigns regularly break availability or leave you with stock you have to discount again.
When it matters

You'll benefit when you are…

  • Running frequent retail or FMCG promotions without a clear view of profitability
  • Rebuilding your annual promotion calendar and wanting to avoid discount fatigue
  • Aligning promotions with inventory and capacity to prevent stockouts and overstock
  • Negotiating trade terms and co-op spend with key suppliers and brands
  • Digitising manual promotion spreadsheets into one structured, auditable workflow
  • Scaling promotions across multiple countries, banners or channels while keeping control
Outcomes

What we deliver

A profitable promo portfolio

Promotion calendars built around margin, turnover and sell-out goals — not volume for its own sake.

End-to-end promo control

One structured process from idea to evaluation, with clear ownership, workflow and approvals.

Reliable promotion forecasts

AI models that predict uplift, cannibalisation, halo and post-promo effects at item level.

Faster campaign cycles

Automated leaflet generation, bulk edits and approvals cut planning and setup time by around half.

Promotions and supply chain aligned

Campaigns connected to pricing and inventory, so they never break availability or create waste.

Transparent ROI reporting

Standard KPIs showing which promotions, suppliers and formats actually pay back, period over period.

Turn your discount budget into predictable profit instead of an annual write-off.

Talk to an expert →
What makes us different

Augment Cloud experts at your service

  • We cover promotion strategy, process design and platform implementation — not just tool configuration.
  • Specialised models capture uplift, cannibalisation, halo and post-promo effects that standard tools ignore.
  • Promotion decisions are made alongside pricing, inventory and distribution, so the whole chain benefits.
  • Built on 20+ years of consulting and more than 1,000 completed supply chain engagements.
  • Cross-functional by design: commercial, supply chain and finance work from the same numbers.
  • We stay involved from concept through hypercare, not just until go-live.

How we use AI in promotion management

We have worked with AI in supply chain for two decades and treat it as a tool for solving real business problems. It is combined with mathematics, domain expertise and clean data to support complex, multi-criteria decisions — and to deliver better predictions faster.

VERITICO, our AI-driven platform for inventory, pricing and promotions, is trusted by more than 80 companies and built on 20 years of continuous development. Every VERITICO customer uses AI within the platform, and roughly a quarter of product revenue is reinvested into R&D to keep the models improving.

VERITICO is listed in the Microsoft Azure Marketplace and has been ranked by Gartner among the top supply chain planning solutions globally.

How VERITICO PROMO supports promotion management

VERITICO PROMO is the purpose-built, configurable module behind this solution. It gives you one source of truth for promotions — from business settings and planning, through forecasting, optimisation, workflow and approval, all the way to detailed post-promo evaluation.

It supports collaboration across commercial, supply chain and finance teams, integrates with your existing systems, and automates the manual steps that eat planning time: leaflet generation, data exports and bulk edits. We do not only recommend how to improve promotions — we deliver the tool that runs them at scale.

Explore the VERITICO platform →
Case studies

Promotions that actually paid back

Optimising promotion mix for Kofola

VERITICO PROMO unified data across departments and improved promotion forecasting to 76%.

76% promo accuracy · −14% expired stock Show full case study →

Smarter promotion mix, leaner handouts

VERITICO PROMO cut the promo handout by 25% with the same sales and lifted promotional profitability.

−25% brochure · +1pp promo margin · +3% profit on promoted items Show full case study →

Unified promotion planning with higher forecast accuracy

Working with Mondelez since 2011 — forecast accuracy raised from 50% to 70%, improving promotion decisions.

+20 pp forecast accuracy Show full case study →

Inventory & promotion control for a Czech canned-foods leader

Automated production planning and centralised promotion management — inventory capital down while keeping availability.

−12% inventory capital · Full availability Show full case study →

Automated stock and promotion planning for Jednota Mikulov

Replaced manual order management with VERITICO Stock and Price — fuller shelves and better-planned promotions.

96% → 98% availability · −90% order time Show full case study →

Automated forecasting and ordering for EMOS

EMOS consolidated planning on VERITICO to automate forecasting and ordering across 1,300+ products.

98% availability · −17% stock working capital Show full case study →

Better availability and fresher stock at scale

Since 2017, a unified platform automating inventory and ordering across 300+ stores — one source of truth, fuller shelves, fairer prices.

Platform live across 300+ stores Show full case study →
All case studies →

Take your promotions to the next level

If promotions drive a large share of your revenue but nobody can say which ones make money, let us review your current process and show what data-led consulting plus VERITICO PROMO would change.

Talk to an expert → Discover VERITICO