The unknowns in the supply chain make our consumer society vulnerable. To keep goods available anytime, stockpiles of "what-if" inventory build-up from manufacturer to consumer, creating an unsustainable system. The solution? Coplenishment—turning replenishment into a collective effort, where companies share business plans to anticipate demand and reduce excess. When each player is in sync, supply chains become smooth, and fewer resources are wasted, positively impacting the environment—all through a simple commitment to transparency.