04 — Product Development

Product & Portfolio Optimization

Reduce SKU complexity and concentrate investment on the products that actually earn it. Using data, interviews and value analysis, we identify unprofitable items, optimise the mix across channels, and quantify the impact on margin, capacity and cash.

The result is a leaner portfolio that performs — and that operations can support without straining.

Talk to an expert → See the results
Your challenges

What's holding you back right now?

  • Too many SKUs and not enough profit to justify them.
  • There are no agreed criteria for listing or delisting anything.
  • Promotions lift volume while quietly eroding margin.
  • Inventory policy and assortment strategy pull against each other.
  • Portfolio choices overload production and logistics without anyone owning that consequence.
When it matters

You'll benefit when you are…

  • Reviewing unprofitable SKUs seriously for the first time
  • Aligning assortment across channels and formats
  • Preparing seasonal plans and delisting waves
  • Building a data-led category playbook
  • Rebalancing brand, private label and price tiers
  • Sizing capacity for a target product mix
  • Consolidating overlapping portfolios after an acquisition
Outcomes

What we deliver

A rationalised portfolio

Clear, defensible rules for what to delist and where to focus investment.

Assortment fit by channel

The right mix per market, store format and online channel.

Profit-first decisions

Quantified impact on margin, cash and service before anything is delisted.

A capacity-aware plan

Product mix aligned with real production and warehouse limits.

Operational handover

Governance, dashboards and a review cadence that keep the discipline alive.

Promotion alignment

Promotions that grow the profitable items rather than adding noise.

Make your portfolio work for the business instead of against its capacity.

Talk to an expert →
What makes us different

Augment Cloud experts at your service

  • Portfolio decisions grounded in data and single-truth reporting, not in category politics.
  • Consultants plus system architects who design, specify and support the implementation.
  • An end-to-end approach from mapping and rules through to governance and rollout.
  • The operational view: we know what a portfolio decision does to the warehouse.

Where software adds leverage

We apply analytics to expose the cost and value drivers across sales, production and logistics. Teams get clean, consistent data and faster decisions, replacing spreadsheet sprawl with governed dashboards.

Where a tool adds leverage, VERITICO supports assortment and pricing decisions directly: PROMO improves promotional selection and outcomes, PRICE strengthens regular and markdown pricing, and RANGE brings assortment decisions down to store level.

See assortment strategy →
Case studies

Leaner portfolios, better returns

Inventory optimization for CZC.cz

A leading Czech electronics e-shop used VERITICO Stock to manage 40,000 SKUs — availability up and profit up.

+10% availability · up to +8% profit (key categories) Show full case study →

Assortment & replenishment optimisation for Pompo

Better forecasting, seasonal planning and automated replenishment lifted availability and sped up stock turnover.

+3% availability · Faster turnover Show full case study →

Inventory optimisation for Traficon's retail network

Centralised inventory across a nationwide network — availability of top sellers up, dead stock significantly reduced.

Top sellers availability up · Dead stock down Show full case study →

Inventory optimization for SIKO

On-shelf availability raised to 98.5% while cutting inventory by CZK 40 million and freeing warehouse capacity.

98.5% availability · −CZK 40M inventory Show full case study →
All case studies →

Which of your products are quietly losing money?

Most portfolios have a long tail that nobody has costed properly. Send us the data and we will show you the split.

Talk to an expert → Discover VERITICO